Problem Solution How It Works Hardware Team
FocusKit Brain Tree

Find Out What
Kills Your Focus

FocusKit measures your brain activity in real time — so you can fight back against distraction, understand your patterns, and perform at your peak.

You Lose Focus Before
You Even Realize It
The real issue isn't self-discipline. It's that nothing tells you when you've drifted — and you have no idea what conditions make you perform best.

Invisible Drift

You opened your phone "for one second" — 10 minutes vanish. You switch tabs, check notifications, scroll. By the time you notice, deep work is gone.

🧩

Blind to Your Own Patterns

Was it the 3-hour sleep deficit? The carb-heavy lunch? The stress? You feel the difference but can't pinpoint why your focus rises and falls.

🔄

No Closed Loop

To-do lists, pomodoro timers, and meditation apps can't detect your current state, intervene in real time, or learn what uniquely drives your performance.

🧠
📱 Social media
💬 Notifications
😴 Fatigue
🍔 Diet & sleep
Your Brain's Personal
Performance Coach
FocusKit combines a near-ear EEG wearable with an AI-powered companion app to create a closed-loop focus training system.
📷

Product hero image
Wearable + App side by side

01

Real-Time EEG Monitoring

Five electrodes per side read brain signals from the mastoid and temporal regions while you work — completely unblocking your ear canal.

02

Distraction Prevention

When your brain drifts for more than 5 minutes, a subtle haptic buzz guides you back before you lose your flow state entirely.

03

AI-Powered Weekly Insights

FocusKit cross-references your EEG data with sleep, diet, exercise, and stress to reveal what truly drives or kills your concentration.

04

Personalized Focus Plans

Over time, AI learns your unique patterns and builds a custom playbook — when to work, eat, rest, and exercise for peak performance.

Three Steps to Your
Best Deep Work
👂
Step 01

Wear & Start

Clip FocusKit around your ear — it's lighter than AirPods. Open the app, tap "Start Session," and begin working normally.

Step 02

Stay in the Zone

FocusKit reads your EEG in real time. When you drift, it sends a gentle vibration — catching distraction before it becomes a detour.

📈
Step 03

Get Smarter

Weekly reports reveal how sleep, meals, exercise, and stress affect your focus. AI builds your personal playbook to optimize every session.

Engineered for All-Day
Comfort & Precision
A C-shaped cuff that wraps around your ear — leaving the ear canal completely open for earbuds, headphones, or just hearing the world.
🎧

3D Product Render / Demo
Interactive view coming soon

Form Factor
Around-ear C-cuff
Weight
15-25g per side
EEG Channels
10 total (5/side)
Sampling
24-bit @ 250 Hz
Battery
~6 hrs per charge
Connectivity
BLE 5.3
Haptic
LRA motor 170 Hz
Charging
Magnetic pogo pins
Shell
PC/ABS + silicone
Price
$129
Key Differentiator
Ear canal 100% open — works with earbuds, headphones, or nothing at all
Your AI Focus
Companion
More than a dashboard — it's a personal focus coach that learns you better every week.
🎯

Live Focus Score

See your real-time focus level as you work. The ring visualization shows deep focus, light focus, or drifting states.

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Session Analytics

After each session, review your timeline — when you peaked, when you drifted, and how long you sustained deep work.

🤖

AI Insights

Correlates focus data with Apple Health, sleep, diet, and exercise to find what drives your best performance.

📋

Weekly Reports

"Your focus dropped 20% after losing 3hrs of sleep." Actionable intelligence delivered every week.

📱

App UI Screenshot
Coming soon

Built by People Who
Understand the Problem
Three UIUC co-founders combining hardware engineering, AI software, and user-centered design.
💻

Lucas Zhang

Founder & Team Lead

Product vision, software & app development, hardware design, AI/ML pipeline, business strategy, fundraising, and IP protection. The originator of FocusKit.

👥

Evan Sun

Customer Acquisition

Customer discovery interviews, survey design, early adopter recruitment, user relationship management, and competitive intelligence monitoring.

📣

Ellen Hsuan

Outreach & User Acquisition

Campus outreach, student org partnerships, waitlist growth, social media & content creation, demo events, and pitch presentation support.

Be First to Unlock
Your Focus Potential
Join the waitlist for early access, exclusive pricing, and a chance to shape the product before public launch.
No spam. Unsubscribe anytime. Launching May 1, 2026.